Business Growth. Many Paths. One Destination.

The Best Method for Business Growth
Let me set the stage for you. You’re walking down the hall of one of the nation’s most prestigious universities while classes are in session.

As you pass door #1, you hear the professor talking about an organized system of rules concerning the cause and purpose of a fundamental set of methods for growth and success.

As you pass door #2, you hear students passionately discussing the practices and behavior for measuring growth and success.

In the last class, the participants are investigating the principal methods for growth and success, knowledge sharing, and performance metrics.

Were the students in these classes studying religion, science, or philosophy? The quick answer is Yes.

Business Growth… Many Paths… One Mountain

There is a beautiful Hindu teaching that says “there are hundreds of paths up the mountain, all leading to the same place. So, it doesn’t matter which path you take. The only person wasting time is the one running around the mountain telling everyone that his or her path is wrong.”

This perspective has been a driving force for my personal life and professional career. When I was studying world religions in college, my area of focus was “universal truths.” I was fascinated by how the core tenants of the major world religions shared so much in common.

I later took the same compare and contrast methods and applied them to selling methodologies as I became a professional sales training and operations expert. Additionally, this same mindset was instrumental in the research and launch of my online trading software company. With my current consulting practice, this universalist approach has been beneficial for helping business owners overcome their challenges for growth.

The truth is – there is nothing new under the sun. It is just a matter of understanding the core elements impacting a situation. Once you are aware of the cause, the path forward becomes obvious, profitable, and predictable.

The best and most obvious illustration of the multiple methods with one destination idea is the “Golden Rule” principle.

Look at how common the “Golden Rule” is across multiple religious viewpoints:

  • “Treat others as you would yourself be treated.” — Hinduism
  • “What you yourself hate do to no man.” — Judaism
  • “Hurt not others with that which pains you.” — Buddhism
  • “Do unto all men as you would wish to have done.” — Islam
  • “Do unto others as you would have them do unto you.” — Christianity

Being that business relies on humans as a primary part of the success model, it should be no surprise that premier sales trainers provide advice like this:

  • “When you sell the way you want to be sold to, you can sell the way you want to sell.” – Bill Heyden
  • “Being treated honestly is the first thing that most people want.” – Jeffrey Gitomer
  • “A top sales professional will care about their customers.” – Brian Tracy
  • “Put the needs of customers first.” – Richard Parkes Cordock
  • “Treat the buyer the way they want to be treated.” – Phillip Oswald Siefer

So, the next time you are wooed by the latest business growth best sellers, look for common threads and ideas, those little gems of universal truths that resonate across multiple authors.

Remember this… before there was a Silicon Valley there was the Indus Valley; long before the 7 Habits of Highly Effective People, there were the 10 Commandments for successful people. TED talks are great. But, the concept is nothing new. Great storytelling has been around since the beginning of time.

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